Samsung vs. Apple: What Laptops Do Korean College Students Actually Use in 2026?

If you’re watching “Study with me” videos or following K-campus creators, you’ll notice one thing fast: the device choice is half productivity, half identity.

The “Starbucks Entry Pass” Meme (MacBook = You May Enter)
What it means in Korea
There’s a long-running Korean joke:

“You need a MacBook to enter Starbucks.”

It’s not literal, of course. It’s a meme about how Korean students (and especially campus influencers) often treat a MacBook like a lifestyle badge—clean design, café vibes, and that instantly recognizable glowing Apple aesthetic.

Why the meme stays alive in 2026
Starbucks is basically a “second library” near many Seoul universities. And when you combine:

café study culture,
minimal desk setups,
tripod “Study with me” filming,
…it’s easy to see why MacBook visuals became the unofficial uniform.

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Engineering Majors (The Reality): Why Windows Still Wins
The Korean engineering student’s default: Samsung Galaxy Book 4 Pro
If you ask Korean engineering majors what they actually use day-to-day, a huge portion will say some kind of Windows laptop, and the most “Korea-coded” answer in 2026 is:

Samsung Galaxy Book 4 Pro (Windows)
Why they stick with it
1) Windows compatibility is non-negotiable
A lot of engineering workflows in Korean universities still assume Windows for:

major-specific lab tools
drivers and device connections
certain course software and plugins
team projects where everyone needs the same environment
Even if macOS can do many tasks, engineering students often pick the option with the least friction.

2) High specs, thin body (the Korean preference)
K-students love “thin and light,” but engineering students also need enough performance headroom. The Galaxy Book line is popular because it tries to do both: portable for commuting, strong enough for real coursework.

3) After-service is king in Korea
In Korea, after-sales service (AS) is a serious factor, not an afterthought. Students want:

fast repair timelines
easy walk-in service
less downtime during midterms/finals
For many locals, Samsung’s service network and familiarity makes it feel like the safer pick.

Key product: Samsung Galaxy Book 4 Pro

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Arts & Humanities (The Aesthetic): MacBook Air & iPad Pro Culture
The vibe matters (and yes, it’s functional too)
Arts, design-adjacent majors, and many humanities students often prefer:

MacBook Air (M3)
iPad Pro
Partly because of aesthetics (clean desk shots, café setups), but also because their daily work often looks like:

reading PDFs and highlighting
writing essays and reports
presentation slides
visual note-taking / sketching
creative tools (depending on the major)
Why MacBook Air (M3) is a “campus aesthetic classic”
lightweight enough for daily commuting
long battery life (students hate carrying chargers)
the “Study with me” look is basically built-in
Key product: MacBook Air (M3)

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Why iPad Pro is everywhere
Even students who don’t “need” it love it for:

handwritten notes that feel natural
clean PDF annotation
fast switching between lecture slides and notes
filming-friendly setups (flat on the desk, neat layout)
Key product: iPad Pro

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The 2026 Trend: Laptop + iPad Is Becoming the Seoul Standard
What’s new in 2026?
On Seoul campuses, the most common “aspirational but realistic” setup is now:

Laptop for production (documents, coding, heavy tasks)
iPad for intake (notes, PDFs, lectures, reading)
In other words: students separate devices by role.

Laptop = output
iPad = input
If you’re trying to mirror how Korean students study in 2026, this is the pattern you’ll see the most in libraries, cafés, and reading rooms.

Conclusion: Study Like a K-Student? Choose Based on Your Major
Korean college tech culture in 2026 looks trendy on the surface, but the real rule is simple:

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